Motocaddy acquires B+M golf to support German growth

Thorsten Kueck

Motocaddy, the world’s top-selling electric golf trolley brand, is set to further enhance its business in Germany by acquiring the well-known distribution and service agency B+M Golf Vertriebs GmbH, as well as opening a brand-new warehouse, workshop and office space.

The acquisition of B+M Golf Vertriebs GmbH which was completed on 31st July, sees Motocaddy retain all the sales agents and managerial experience within the business, some of whom have worked alongside the British brand for more than 15 years.

The new warehouse - 350 sqm with 85 sqm of office space – has just received its first delivery of new stock ready to serve German and Austrian golfers at the new location situated in Bochum, North Rhine-Westphalia. The new facility will be home to three sales and customer care employees; two warehouse staff; and the technical service and repairs team, all working alongside Managing Director, Thorsten Kueck, who joined Motocaddy at the beginning of 2021 to manage the growth and integration of B+M Golf. Further appointments are planned for the coming weeks.

The positive news comes after reports indicated that YTD, Motocaddy is the top-selling electric trolley brand in Germany, having sold more than double the number of units compared to the nearest competitor, according to the latest sales figures released by golf industry research specialists, Golf Datatech. The report showed the current unit market share is 34%, more than double the next nearest competitor (16%).

M-TECH Electric Trolley

It’s an extremely exciting time for Motocaddy as well as golfers and stockists in Germany as with this new setup, it will allow us to stock the whole product range domestically, meaning quicker delivery times, enhanced customer service and improved stock availability,” said Thorsten. “The new office and workshop facility will allow us to provide a premium service to our customers managed by our experienced staff and not outsourced to a third-party company,” he added.

The investment in B+M Golf is a reflection of the current market needs and the future growth of the company and the trolley industry as a whole,” said Motocaddy CEO, John Helas. “The opportunity to invest in the German market was an easy decision as we see a massive potential for continued growth. Our German team has over 50 years of experience in the golf industry so we’re in a great position to provide the best possible service to every part of the market, from the golf retailer to the golfer on the fairway,” he added.