Motocaddy revealed as the headline sponsor of ‘The Edge’

Motocaddy has been revealed as the headline sponsor of The Edge - Golf Monthly’s newest franchise – that is focused on Game and Health improvement, tapping into the current trend of golfers looking beyond their clubs to increase both their enjoyment of the sport, improve their ability on course and overall health in general.

The pioneering idea will see ‘Powered by Motocaddy’ branding on the newly created ‘Edge’ logo which will feature in a dedicated 44-page supplement that will be wrapped with the November cover-dated issue of Golf Monthly (on sale October 14). Along with the print sponsorship, Motocaddy will also headline a digital-themed week and content hub on the Golf Monthly website (live on Monday 18th October) and receive extensive ongoing promotion via social and via newsletters.

Motocaddy has also been recognised in the franchise with the M5 GPS being chosen by the Golf Monthly team for ‘The Edge’ Award – one of 50 products chosen that are ‘best in class’ and of genuine interest to golfers and can help players take their game to the next level without changing their swing.

“We’re delighted not only to be headlining a new franchise associated with one of the best-read golf brands on the market, but also to have the M5 GPS chosen as a product that can genuinely make a difference to a golfer’s game,” said Marketing Director, Oliver Churcher.

“We see ourselves as a golf technology company, so being recognised and being given the opportunity to lead a franchise that highlights, supports and focuses on products from tech, to health and wellness products is really important to us as a brand and we look forward to getting right behind it,” he added.